Turn your content
into paying clients.
Content is king — but only if it converts. Learn the six-part framework top African and UK sales leaders use to turn attention into revenue, now infused with AI.
Trusted by teams at
The Framework
Six moves from content to cash.
The same system used to train banks, fintechs, technology and real-estate firms across Africa and the UK.
- 01
Congregants
Know exactly who you are speaking to — their needs, hopes, and what keeps them awake.
- 02
Content
Bridge the gap between where they are and where they want to be. Built for consumption.
- 03
Consumption
If they don't consume it, nothing else happens. Engineer content people actually finish.
- 04
Conversation
Consumption is the cause, conversation is the effect. This is where trust is built.
- 05
Conversion
Proven mechanisms, hacks and tactics that turn a conversation into cash.
- 06
Clients
The only real outcome that matters. Repeatable. Predictable. Scalable — with AI infused.
The Facilitator
Paul Foh
Sales Coach · Speaker · Founder, Sales Factory Global
“In today's world, the person with the content, the attention and the distribution wins — over the one with only capital.”
Paul has delivered sales training for leading banks, fintechs, technology firms and real-estate companies across Africa and the UK. His clients close eight, nine and ten-figure deals using this exact framework.
Results, in their own words.
From Paul's students
“Thank you for the training which started since January and is still running. I have been able to close a total of $42,345,250 in H1 2024. This would not have been possible without your sales training which has built and sharpened my sales skills.”
“Before my encounter with Paul Foh, I lacked the tenacity to pursue prospects or HNIs, and I struggled with negotiating. After our sessions I now relentlessly seek opportunities — and recently I closed a $3m deal for my company. These trainings have positively changed my outlook towards sales.”
“In just three months, your Monday morning teachings and calls transformed my sales skills. I single-handedly closed one of the biggest deals of my career and got my first award in this field. Thank you for being an exceptional teacher and mentor.”
Content to Client · Live Class